My family and I visited a local gallery last weekend. Like many galleries there were Holiday gifts available. In one of their art galleries there was a lot of contemporary art that felt very safe to me. There would be ten to twenty pieces along a standardized format with some variations present among the variations.
As someone who has both attended art schools and taught at art schools, I understand the need for consistency and self branding. I do feel there is a line though. As creatives, we are trying to explore; express ourselves. If we are all following formulas of production attempting to mass produce artwork – where are we different from the normal boring mass production that already exists in society.
It is fine to create a body of work but I look for catharsis with the body of work and at least some of the pieces in that collection. My advice to creatives is to embrace your uniqueness and share it. Do not sterilize your work for mass consumption. Post-Modernism is not part of the same cannon that contains modernism, surrealism, impressionism and many others.
In an age where time and space folds, ideas are communicated globally across the exchanging of server packets. Anything goes! So, the sterile post-modern presentation of work is antiquated. Be innovative!